Balamuth has developed a selling post for personally designed gift cards for Shufersal Ltd.
This allows users to create a gift card with  emotional value, enhancing the purchase experience.
The printed card can have a theme, an image, a personal dedication and a photo. As part of the
purchase process, the buyer may choose an elegant packaging and charge the gift card with a
flexible sum. Payment is done with an EMV enabling credit card, ensuring a secured purchase
by international standards.

This solution is enveloped by a website managing software, facilitating dynamic website management
and a remote command & control system through which technical malfunctions can be repaired,
systems rebooted and data updated. The system's intelligence is not limited to automization of the
gift card purchase process, it mainly makes it a sequence of intuitive actions that anyone can do with
speed and simplicity, without any human intervention or help, and get it done in no time at all.

This selling system is distributed and located in shufersal's branches and websited, as well as in malls
and large organizations who make this service accessible for the benefit of their workers.
This system is considered groundbreaking and unique worldwide.

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